A process, a hierarchy, a career path, whatever you want to call, but there has been a recent debate over how might we design better collaboration tools and methods among professional groups comprising of individuals on one hand with expertise that lies in understanding user needs on the other hand with professionals with expertise in business values. So we see the holistic design process to understand the stages and points where needs get transformed into values and user becomes customer.
On this subject, recently, he developed with two of my fellows, an article comparing the linear process with the bidirectional process.
Article Nuevos paradigmas para el diseño de productos. Design Thinki...
Thanks! Federico, Let me go through the text, I will revert shortly. This is one of the major topic of discussion right now as design and business are merging in the future of education and now MBA institutes that teach Service Design and the design institutions that teach business model canvas, these both educational bodies now need to come up with better tools and methods for collaboration, communication and working. Designers face hard time understanding business value while business people have hard time to see the power of qualitative and ethnographic research, systems design tools and methods, besides aesthetics and functions. I recently came across these issues in some projects, so I thought to bring this up to my researcher friends from design and business fields.
Eva Fischer Design transcends through many disciplines and departments and here we are trying to discuss a process that can take in all that and bring some structure and flow into that process. Holistic design means from inception of an idea in a board room or director level to journey of that idea to the execution or design of the idea into product or service. It is quite interesting to see how perceptions and priorities change during this manifestation. A user to human to customer or vice versa. This is what this post topic is trying to address, but there could be a lot of ways of looking at this. It could be seen as a career growth as well, from UI to UX to Manager to Director where all these positions see things differently and call the user with different names. UI, UX will address them as Users, where Managers will call them Customers and Director might call them Humans in media and advertising to set their narratives. Holistic Design can also be seen as not just solving problem but following a process to deliver a venture at the end with business model and plan, including strategy for growth and customer acquisition.
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