I am just wondering which theory best describes moderating role of price conciseness between purchase intentions and behavior?
Arif
Dear Arif Ashraf
I invite you to read:
The moderating effect of price consciousness on the relationship between green products purchase intention and customers’ purchase behavior: Does environmental knowledge matters?
http://www.growingscience.com/msl/Vol11/msl_2020_425.pdf
Hello Arif
I have research about this issue. And I recognize that we should consider how much the consumer charge for a product. I research it in
psychological context. I think the most helpful approach is Anchoring Theory. Maybe my experimental research could help you about it:
Article Persuading Consumers to Pay More by Using Anchoring Manipula...
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