The article highlights the importance of incorporating qualitative data into Community Health Needs Assessments (CHNAs) as mandated by the Affordable Care Act. While traditional CHNAs tend to rely heavily on quantitative population-level data, this approach often overlooks the unique perspectives and needs of local community members, particularly those from racial or ethnic minority backgrounds.

To address this gap, the authors propose a model that integrates the voices of community residents through videotaped interviews. These interviews are coded and analyzed to extract underlying themes, ultimately leading to a video resource designed to spark discussions about community members' health concerns:

By incorporating qualitative data, this model William Square not only enriches the CHNA process but also shifts the perspective on health promotion to encompass a more community-centered approach. The authors encourage other nonprofit hospitals to adopt similar strategies to ensure that health services more accurately reflect and address the needs and aspirations of the populations they serve.