How to use Kano Model investigation diamond jewelry Customer Satisfaction？Could you recommend some Masters or PhD theses?

01 January 1970 1 9K Report

Jetchan Atthaisong

You can applied the Kano Model to positioning your products/services, then differrentiation with it attribute; Basic, Performance and Delight.

After that evaluation the influence of each attribute to Diamond jewelry customer satisfaction by SEM.

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