My Marketing Mix Modeling data contains some categorical variables which I convert into dummy variables. Before trying to create a Log-Log model I plan on replacing the 0 values with 1 and 1 values with 2.71828. My hypothesis is that this would make the dummy variable act as a filter which is on when the value is 2.71828 (1) and off when the value is 1 (0). Please let me know if this line of thinking is correct or not.

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