I want to Review/ Evaluate Benefit - Impacts Generated by International Marketing, to collect primary data and develop a model on this topic please suggest me which should be the input variables and what should be output variables that can measure benefit-impacts provided by international marketing. Also please suggest me any structure of the model if you can. Kindly.
The critical key to successful international marketing is the ability to adapt, manage, and coordinate a marketing plan in different and chancing foreign environments. Analysis of international environment elements is the major components of any international marketing model. Standardization or adaptation approaches in marketing programs depend on the nature of environments, Industries, products, and the form we use to enter the international market such as exporting, franchising, joint venture, or direct investment.
The simplest model I can thing of is to relate sales, profit, products etc to efforts such as Advertising and CEO efforts, and countries specific characteristics, which can be captured by dummy variables. In case you want to take a judgmental approach, I highly recommend the method describe by Saaty in his book:
Saaty, Thomas. (2005). Theory and Applications of the Analytic Network Process: Decision Making with Benefits, Opportunities, Costs, and Risks, (Pittsburg, PA: RWS Publications).
If you call RWS, they will give you access to a free software.
Good luck in our research.
Examples of free trade agreements with China ( WTO and China)
https://www.neumann.edu/academics/divisions/business/journal/review_08/Auger.pdf