The purpose of earthquake engineering is not to build strong and earthquake-resistant buildings that do not experience the slightest damage in rare and severe earthquakes. The cost of such structures for the vast majority of users will have no economic justification.
Instead, engineers focus on buildings that resist earthquakes' effects and do not collapse, even in severe external excitations. It is the most important goal of international standards in the seismic design of buildings.
Below I have mentioned some crucial points in reducing the seismic demand in reinforced concrete structures. If there is anything else that is not on the list, feel free to append:
1- Selecting suitable construction conditions with the desired soil type of seismic design
2. Avoid using unnecessary masses in the building
3- Using simple structural elements with minimal torsional effects
4. Avoid sudden changes in strength and stiffness in building height
5. Prevent the formation of soft-story
6. Provide sufficient lateral restraint to control drift through shear walls
7- Preventing disturbance in the lateral behavior of the structure by non-structural components