A population study can be accurate it totally depend upon the researcher . If you make your inclusion and exclusion criteria and observe it tightly you can easily perform a correct population study.
To do any population study first you should have clear objective and research question, then your objectives and research questions suggests appropriate study design, sample size and overall research conduct. I am sure there are excess knowledge in this regards.
To observe first the target audiences (aged between x-y). Than, to pilot a inquiry or research to those population in developing countries, adapting the words to the costume of their culture&behaviour.