What are the determinants to measure the effectiveness of customer loyalty programs in the emerging Supermarkets of Bangladesh conducting EFA and using AMOS Software where data has been collected from more than 350 respondents through 5 - Point Likert Scale?
What is the best way to measure effectiveness of customer loyalty programs of supermarkets using AMOS Software?
Hi Mohammad Kamrul Ahsan
I believe the question is bit ambiguous inasmuch as it includes query regarding measurement of effectiveness yet the information supplied is related to statistical analysis. Restructuring the question while inculcating required information would make it easier to comprehend and come up with a probable solution to the query raised.
Does Beta Value Coefficient of independent variables which been found out after conducting the Bootstrapping in Structural Model in AMOS Software portrait the influence on Dependent Variable?
Dear Mohammad Kamrul Ahsan
your questions are a bit all over the place if you will forgive me for saying so. Please state clearly what it is you want to know. By the looks of it, you have already collected data. "Effectiveness of customer programmes" appears to be your dependent variable. How did you measure it? What are your independent variables? It would be quite helpful if we had a path diagramme illustrating your research questions or hypotheses.
As for your second question, beta values are regression coefficients that show what happens to Y if X changes by a unit - this is different for binary and continuous variables. Binary independent variables can only change from 0 to 1 (e. g. female/male) so for those you would have to interpret the unstandardised regression coefficients.
Best
Marcel
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