I'm doing a master thesis about the relationship between the multicultural working environment and IT companies success (across 3 types of companies startup/SME/Enterprise)
How can I measure companies' success and if I would go with the annual revenue growth approach to measuring the company's success?
How can I know the annual revenue for a non-listed company? in scientific research (for sure this information is not public and they will not give it to be )
You are welcome to suggest another way to measure the success of a company
Mohamed Zeineldin
I wish you all the best
Using the annual revenue growth approach you need to get the prior year revenue and the present year revenue of the company. To calculate the annual revenue growth, the current period revenue minus the previous period revenue divided by the previous year revenue will give the annual revenue growth of the company result will be in percentage.
To know the annual revenue for a non-listed company you need to get the company income statement, communicate with the company HRM to request.
You can measure a company's success by its return on assets, return on investments, sales, etc.
Thanks, Ajepe Ayobami for your reply
the confidential data like income statement, return on assets, return on investments, sales, etc.
will not be given to me as it's sort of secret information "imagine the company financial situation is bad and don't want to share this " so the company will risk to give it to a master student
so what if I used public information like investment rounds or the number of branches/markets over time
do you think it will be an indicator of the company's success?
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