You can measure changes in consumer behavior through longitudinal research. This type of research helps you track the evolution over time of a marketing phenomenon. It is necessary to build a fixed sample (panel), on which to perform repeated measurements at certain intervals. Finally, you can compare the results obtained in the study of consumer behavior (the evolution of results from one period to another) with the social, technological, economic changes recorded in society.

Tech- influenced by telecommunication devices, social media, AI, cloud computing. Influenced by UGC

Social- through social media they are more likely to consume more, 30% higher than traditional media as consumers are empowered. Power of e-WOM

Economic- employment, wages, prices/inflation, interest rates, and consumer confidence.

Dear Dr. Kaukab,

The best methods/techniques to measure the changes in the consumer behaviour are neuromarketing methods such as EEG, ET, and ..etc

You can record, measure and assessment the pre and post consumer behaviour toward products, advertisements, and brands.

Changes in consumer behavior can be determined through longitudinal studies. For this, different techniques and tools can be used, from a qualitative to a quantitative approach.

In the study of consumer behavior, psychological aspects are increasingly taken into account.

Regards,

Dariusz Prokopowicz