I prepared moderated mediation model (education-intention-behavior relationship moderated by environmental factors including some demographic factors as control) for my upcoming research. I used popular and well verified likert scale variables. I just completed my pilot study with 45 respondents. The cronbach's alpha of all variables and constructs used in my pilot study generated good values (above 0.8). But when doing further analysis of pilot study, results reject most of the direct relationships: education-intention, education-behavior, intention- behavior, environment-intention, environment-behavior.

Thus, I think no need to do research on this issue because most of the hypotheses are rejected on pilot study. But, I'm confident on the model and scale based on literature review, the model and scales are well verified globally. As pilot study questionnaire was in English language, I think I need to translate questionnaire in local language, and done so for final study. At this moment, I'm confused to proceed the research.

Should I proceed this research? If again the results of upcoming final study rejected my most of the hypotheses, how can I address that problem in that time? What alternative ways are their to explain the results for rejected hypothesis? Or should I stop doing research in this particular issue. Or how can improve this research and questionnaire from this stage?

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