i need to clustring the clients on the social network of any brand as (e.g: potential client or actual client) based on sentiment analysis. In other word we can speak of context marketing , to make a pattern to the cusmer;s behavior to predict consumers’ needs, widen the offer and service proposition to benefit the customer.
I would like to add to Ajit kumar Roy
's answer, if your social media behavior is structured data, then you can use various algorithms such as k means, db-scan, GMM-EM, Bayesian methods, etc (make sure your data meets all assumptions). If your data is not structured, then you have to use NLP techniques to clean the data and use the NLP clustering algorithms.
The purpose of grouping behavior of users of social media portals into specific classes of behavior should first define these defined classes. Sentiment analysis using large data sets collected from entries and comments from social media portals and transferred to Big Data database platforms may be helpful. Then, watching changes in certain types of behaviors of users of social media portals, you can analyze data collected in Big Data according to these observation results. In addition, a useful tool can be an analysis of the behavior of users of social media portals based on up-to-date posts, posts and comments on specific social media sites, statistical analysis of comments on specific topics of posts. This type of research is carried out by online technology companies that run social media portals and use the results of this research to develop their viral marketing services, because this area of marketing is a key determinant of revenue generated by these companies on the sale of advertising on social media portals. I invite you to the discussion
Ads on SNSs may have three sorts of users' behaviour based.
1. Is to click or to ignore the advertisement, and it is more related to the users' general belief toward these ads and other personal and social factors.
After accepting the ad, the users create his own assessment, which will change his cognitive attitudes. In return he will either 2. Engage in the brand activity and/or 3. Engage in certain referral behaviour such as like, recommend, share, refer to certain group, or and his comment..
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