Along my research I have focused to a large extend on corporate culture, organizational values leadership and management. I looked at the connection of these soft facts to financial performance and success measurements. I realized that the field of research is less explored then others in this area and that many researchers mainly borrow approaches from classical cultural research on nations. That approach is from my perspective a bit thin and too easy hence it might not capture an organizations unique approach. I invite all to look at my wok and share their work in the field to start a discussion on in which direction research will go. Because we know that just continue as we did so far will bring us not further.