Dear colleagues,
I hope you're prepared to answer this question:
How to build your personal brand?
Kind regards
Thanks dear Arben J Salihu, for your contribution. But, I was hoping share with us your personal experience to be useful to all.
Best regards
By NOT focusing on building your personal brand and simply doing your best in the pursuit of things you love!
Yes dear Dr. Amir W. Al-Khafaji this is one of the most important point for my question. Thanks
Stick to quality, excellence and integrity in all your academic pursuits if you want to built a very good personal brand as a scholar.
Thanks dear Dickson Adom, you are always have an interesting answers.
Basically no personal interest on building the personal brand, my objective is to do or deliver my duties successfully with utmost commitment, honest and sincerity.
do your work ,you love than your work will be recognize with your name
Building a personal brand takes a lot of work, but if you are ready to dive in, here's the overview you need:
1.Step 1: Figure out what you are good at, and what you want to do to make a living. ...
2.Step 2: Find your social platform. ...
3.Step 3: Collaborate. ...
4.Step 4: Build your website/email list. ...
5.Step 5: Launch your own products.
https://www.inc.com/.../how-to-build-a-personal-brand-in-5-steps-and-why-everyone-m...
Personal branding needs to show significant presence in the area of proficiency. What is required is establishing unique qualities such that others feel that you are a BRAND
This is most difficult in the sense humans normally take lot of time in recognizing excellent qualities and capabilities. There are very few who would like to accept others better because people love criticizing and exhibiting negative attitude. At every moment you face challenges to make brand.
It is advisable to work sincerely without any expectations people will start respecting you. Don't show any expression when you feel you have done something great. Don't criticize colleagues rather render your peers cooperation. Never be brand conscious.
Slowly and gradually begin achieving laurels of excellence and when you cross many such excellent land marks you can make personal branding.
In the field of research, excellence in any particular discipline will lead to the building of one's personal brand. You should be known and accepted as an expert in some particular subject area, be it through papers, books or even blogs. The key is doing good, sincere work consistently with novel ideas and rest will follow.
You can only fail when you lose your confidence, and here comes the positive role in your life by being able to do what you want. Your voice is the only sound you hear throughout the day and even at night in your dreams. Always tell yourself that you are capable of making the impossible. , And if the voice of your mind is full of negativity based on what people see in you will certainly fail.
Although the question needs a lot of discussion and explanation. But I see that the key to this is honesty in the saying and deeds.
Steps for building personal brands:
Step 1: Figure out what you are good at, and what you want to do to make a living.
Step 2: Find your social platform.
Step 3: Collaborate.
Step 4: Build your website/email list.
Step 5: Launch your own products.
I am quite wiser on subject after reading worthy ideas of fellows
Follow regulatory requirements to the book to avoid scandalizing your brand in the media, live a descent life, market your product (invest in publicity), participate in charity and get connected to the right people and fora, also be honest
The Shorter Answer
Build your personal brand as an “expert” by learning something specific, practicing it, teaching it to others, and publicizing your actions.
The Longer Answer
The answer to this question (like so many others) is… “it depends.” It depends on what type of personal brand you would like to establish.
We can assume that if you’re bothering to ask, then you’re most likely interested in establishing—and building—a personal brand in the professional world (which is sometimes referred to as a “professional brand” to distinguish it from your non-workplace “personal” brand).
To build your personal/professional brand, you need to be known for something, and the most effective way for that to happen is to build expertise in a particular area and then make sure the right people (i.e., your target audiences) know about your expertise.
To build your expertise and to promote it to build your brand, consider the following four steps:
Learn something extremely well. No, you don’t have to practice the proclaimed 10,000 hours to become an expert. You do, however, have to decide in what area, or more likely what sub-area, you’ll be building your expertise. You can take a course, learn online, read like crazy, become an apprentice, or whatever works for you. The key is to have a tight focus and not try to become an expert in something fairly broad, at least not at first. For example, instead of trying to become an expert on behavioral change psychology in general, you might focus on building expertise concerning the Stages of Change Model. By focusing your efforts on learning something specific, you can build expertise—at least in some small area—in a relatively short time.
Practice what you’ve learned. We learn best by doing. Reading, watching YouTube videos, studying, etc. are all great, and often even necessary. But we need to practice the various methods or techniques or processes to really learn them well. Practice multiple times, and each time you do so, evaluate your performance to know what you did well, what you didn’t do well, and what thoughts, behaviors, circumstances, etc. contributed to the performance of each element. You can use the PERM method (Plan, Execute, Reflect, Modify) to enhance your performance over time.
Share what you’ve learned with others. Once you feel that you’ve mastered the task or technique, teach it to someone else. Teaching something to other people, particularly when what’s being taught involves a process, helps us in many ways. First, we learn very quickly which small details we don’t really know very well, particularly if our “students” are inquisitive (try teaching a 5-year-old child). Second, we are forced to consider the process from a different perspective, perhaps more as a series of steps rather than as a whole, or vice versa. Third, as we teach someone else and evaluate their progress, we discover the types of adjustments that can lead to better performance, both for them and for us.
Let people know about your expertise. After learning, practicing, and sharing, it’s time to tell the world so that your brand becomes associated with your expertise. Although you can indeed let others know just by performing the task or technique expertly, it’s more likely that you’ll have to publicize your expertise more deliberately. Write articles on blogs or LinkedIn; share videos on YouTube or Vimeo; post on websites and social media platforms; conduct seminars or volunteer to be interviewed. And do all of this for free! If your goal is brand-building, be careful about trying to sell your expertise too soon. A well-built brand can provide a lifetime of revenue, but a poorly built one will merely languish, hoping it will be “discovered” at some point in the future.
It’s all very well to market your business and your product – but what about marketing yourself? It may feel “icky” to think of yourself as a brand and to promote yourself as such, but there are many benefits to doing so.
Establishing your own personal brand online allows you to tell your own story as you want it to be told; to establish yourself as a thought leader (a little bit icky again?) in your industry; to create something bigger than the business and the product; and to produce real value for your followers. It can be a critical component of your business ecosystem when you’re an entrepreneur but also when you’re applying to a job, and recruiters are likely to look you up online and see what they can find. Rather than wait until you're looking for a new job, get a head start today - so that when you need it, it's already there.
Is "personal branding" any better or worse than any other promotional effort or selling effort?
!
Here are 7 first steps to get you started in establishing your personal brand online:
1. Define your story
Before telling your story, you’ll need to work out what that story will be. Try asking yourself these questions:
What are your core values?
What are your personal strengths and skills?
What do you want to be known for?
What are your unique personality traits?
What will make you stand out versus your competition?
Choose the key elements from your answers to these questions and craft a short paragraph that you can use as a basis for all your communication online.
To get really crisp and concise about what it is you do, you can try the following “elevator pitch” formula: What do you do? For whom? For what purpose? E.g. I do x for people who y so that they z.
2. Audit your online presence
Now that you have the story you want to tell, let’s take a look at what story you’re actually telling today. Start by Googling yourself and see what appears first. Is it your personal Facebook profile? Click on the image tab: which photos of you are listed here and are they the ones you want to come first? You can set up Google alerts to monitor new mentions going forward.
Next, go through your various profiles and platforms and see what story you’re telling there. Note down any areas that need updating. If you have lots of inappropriate photos on Facebook then visit your privacy settings and make sure that all photos and posts are restricted to your friends.
3. Review (or create!) your LinkedIn profile
There are so many different social networks out there but for the professional world the main one you want to worry about is LinkedIn. I could write a whole post just on optimising your LinkedIn profile but here are some quick tips:
Get a professional photo
Customise your headline
Write a clear summary
Describe each of your past and current positions
Get recommendations from past employers
Add your key skills
4. Claim your other social media profiles
They say Twitter is dying but for those of us who use it the benefits can be huge, including staying on top of the latest news but also publishing our blog posts and, importantly, connecting with our peers and with potential clients in our field. When selecting the right social network(s), you need to think about who you are, what your business is, and who your clients are. For example, there’s no point in setting up an Instagram account if you hate taking photos and don’t like sharing aspects of your lifestyle publicly. Likewise there’s no point in getting into Periscope and Snapchat if your target audience isn’t on there.
You may also want to claim your handle (your name) on new networks to make sure that you protect your own brand and prevent other people from using it, even if you aren’t yet active on there.
5. Create a personal website
A LinkedIn profile, along with other social networks, can be a great start but if you want to get serious about building your brand online you really need a website. It doesn’t have to be fancy, it can be just a couple of pages with a short bio, your CV, and your contact details and links to your social network profiles. You can create something quite nice just on Tumblr or you can try something like Wordpress, Wix, or Squarespace. Get a custom domain name (johnsmith.com rather than johnsmith.wordpress.com) and get someone to proofread all the copy for you, especially if you’re not a native English speaker (that goes for all online platforms, in fact).
6. Use a professional email address
Please, please, PLEASE don’t use a Hotmail address for professional contacts. It’s embarrassing. Really. Gmail is the standard these days so at minimum you should get something like [email protected]. It’s even better if you can secure your own domain name. You’ll get this automatically if you have your own website, [email protected] or why not [email protected]. Eventually you can even add other email addresses to reflect the size of your business, for example, you can have [email protected], [email protected], and so on.
7. Produce valuable content
https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html
By means of: enhancing your online presence in a friendly/knowledgeable/professional style; making contributions/responses to questions/conversations in social network/media; providing quality/value added/authentic information/views so as to optimizing/strengthening brand strategy/image.
The following sources should also be helpful in relation to your question.
- Deckers, E. and Lacy, K. (2013) Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. 2nd edn. Indiana: Pearson Education, Inc.
- Dutta, S. (2010) What's your personal social media strategy, Harvard business review, 88, 11, pp. 127-130.
- Labrecque, L. I., Markos, E. and Milne, G. R. (2011) Online personal branding: Processes, challenges, and implications, Journal of Interactive Marketing, 25, 1, pp. 37-50.
- Montoya, P. and Vandehey, T. (2009) The Brand Called You: Create a Personal Brand That Wins Attention and Grows Your Business. New York: McGraw-Hill.
Every person should live with his own norms of course with his own belief with an honest approach to carry out his action of his line .While it is necessary to create his own personal brand as if your action with his resulting force has a justification created its image in his working environment or even if it is an involvement in the social fabrics people are certainly accepting his view point of his action & as such personal brand should not become an action of justification .
This is my personal opinion
Dear Doha,
maybe this is of help for you: https://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/2/#74733e3c57e5
Regards, Jens
It is through the building of the self confidence that helps him to achieve success in the different areas of his life
What on earth is a personal brand?
When people say, "I want to build a personal brand," the first thing they think about is numbers. Number of Twitter followers. Number of Facebook Likes. Number of blog subscribers.
Those are very poor metrics for building a meaningful personal brand.
Building a personal brand means providing so much value in one (or multiple) niche(s) that people begin to associate your name with the idea of what it means to be successful in that industry.
You become a thought leader and an influencer.
Building a personal brand takes a lot of work, but if you are ready to dive in, here's the overview you need:
Step 1: Figure out what you are good at, and what you want to do to make a living.
I don't know about you, but I am really, really bad at convincing myself to do things I don't enjoy. It's part of the reason I was such a horrible student.
The first step is acknowledging what you like doing--because if you don't like doing it, chances are you won't take it very seriously, and if you aren't willing to take it seriously and be good at it, then why even bother?
Once you know what you like doing, you need to make the commitment to being as great at that thing as you possibly can be. This has nothing to do with being competitive (even though I think competition is a great motivator). This has to do with realizing that whatever you like doing, a million other people like doing too--and they are all ready to take your position, should you start slacking.
Commit to becoming a thought leader in the thing you love doing.
Step 2: Find your social platform.
The biggest problem most people make right out the gate is they rush into building a website for themselves, or spend hours trying to come up with how they are going to brand themselves.
None of it matters. Not yet.
What matters is that you start owning your craft, and providing value to people in a public domain. Everything stems from there.
Find a platform that suits your interest, and start creating the best content you possibly can. Chef? Make foodie videos on Instagram. Motivational speaker? Facebook video your face off. Digital marketing specialist? Then why aren't I in your funnel yet?
Step 3: Collaborate.
Next build as many relationships as you can with other thought leaders within your niche. This will open so many doors for you--and help grow your social following.
Find other people who create great content and collaborate. Fitness? Lift together, record it, and post it on YouTube. Gaming? Duel each other, post funny rage clips on Snapchat and @tag each other in text on the screen.
Create content together and trade audiences. Everyone wins, everyone grows, and you'll make some awesome connections and friends in the process.
Step 4: Build your website/email list.
Once you have a significant following on social media it's time to build your website. Start with something simple like Squarespace or Wix--no reason to jump right to the custom Wordpress site (unless that's your forte).
Your website should be the ultimate value add to readers. You attract their attention on social media, and you give them all the value in the world on your website.
A win/win here is for you to offer specialized content in exchange for their email--a free download, a trial code to a program, etc. Something that will provide them value, and give you the ability to give them even more value over the long term.
Step 5: Launch your own products.
And finally, the whole purpose of building a Personal Brand is to avoid the hellish route of being an affiliate to someone else. If that's your game, cool. It's just not mine. I would rather build my own stuff--and pay other people out to be my affiliates.
The incentive for launching your own products, far more than monetarily, is the credibility it gives you. Today's business cards are books, courses, products that speak on your behalf and your knowledge. These are intended to open doors to other thought leaders in your industry, and tangential industries, so that you can (go back to Steps 2 and 3) continue building your social followings, collaborating, and engaging with new influencers and their audiences.
reference/https://www.inc.com/nicolas-cole/how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1.html
regards
Your personal tag helps you excel in your field of work, whether you work as an employee or as a freelancer. Apart from practical results, your distinctive personality tag helps you make an impact on the same person you deal with, and have a unique mark that people always remember.
Personal marketing is your ability to excel skillfully within the labor market and not only to do so, but to seek to develop that skill and offer it in a way that distinguishes you from others and build a strong reputation for you, linking your name to that skill and know that this person is superior in his field just to mention that skill
be special
Every one of us has what distinguishes him from others, but few of us know what distinguishes him, and if he knows what distinguishes him does not exploit him in a way that makes him distinct from anyone in his field. Personal marketing will help you from the start to know what distinguishes you and what you can do better than others and no one can do it like you, and the value you will add in the labor market.
If you want to build your mark on the basis of the quality of your performance, you must do a good job ... The first step in building your brand is to identify what distinguishes you from others
be special
Every one of us has what distinguishes him from others, but few of us know what distinguishes him, and if he knows what distinguishes him does not exploit him in a way that makes him distinct from anyone in his field. Personal marketing will help you from the start to know what distinguishes you and what you can do better than others and no one can do it like you, and the value you will add in the labor market.
Article The Importance of Personal Branding in Social Media: Educati...
Article The Importance of Personal Branding: Uses of Personal Brandi...
Dear Doha M Al Saffar To my opinion, whether we wish or not, a personal brand gets created spontaneously. If a person has vision, and he is on a mission to achieve his goal honestly, he creates a brand which is long lasting. This positive brand fetches honor and recognition for him.
Thanks!
Dear Doha M Al Saffar I value the references vis-à-vis personal brand provided by Dhifaf Zeki
Thanks!
- Badges
- Science topic
- Similar topics
- Social Psychology
- Attitude