More and more technology and marketing companies acquire information from entries, posts, comments posted by Internet users, including users of social media portals.
The information collected from these sources from these websites is aggregated in Big Data database systems and processed mainly for the purpose of their use in the marketing activity of a given technology company or for the needs of other companies that are its clients.
In the context of the information downloaded in this way and their use for commercial purposes, a question arises regarding the ethics of this activity.
In my opinion to ethically use the discussions, content of entries, posts posted on social media portals, it is necessary to obtain and process this scientific data using the principle of anonymity of aggregation and data processing for the needs of research, use an objective research approach, comply with applicable ethics standards of research and in accordance with applicable law.
In view of the above, I am asking you: How to build a system of ethical use of information obtained from comments on social media portals?
Please reply. I invite you to the discussion
The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:
https://www.researchgate.net/publication/322241537_THE_QUESTION_OF_THE_SECURITY_OF_FACILITATING_COLLECTING_AND_PROCESSING_INFORMATION_IN_DATA_BASES_OF_SOCIAL_NETWORKING
I invite you to discussion and cooperation. Greetings
Frankly, there is nothing unethical about using discussions, content of entries, posts posted on social media portals as the discussions are posted to be read. Using personal data is another matter, and there are already laws in place to prevent unethical use of personal data. There is need to debate about ethical use of personal data, if at all it is ethical. As for people's opinions, there cannot be a copyright on them and so anybody is free to use them.
Even the US Congress is asking these questions. This is the most gray area for which technology giants are fined. Apple proposes regulate social media. Google and Facebook will be primary leaders in setting something of the sorts.
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