Analyzing qualitative data on Instagram can be a valuable way to gain insights into the factors affecting the success of sales pages. Here are some suggestions for coding and analyzing both static and dynamic data on Instagram:

Familiarize yourself with the data

Before starting the coding process, it's important to familiarize yourself with the data by thoroughly reviewing the sales pages, posts, and stories on Instagram. This will help you understand the context and identify potential themes or patterns that may emerge.

Develop a coding framework

A coding framework is a set of categories or themes that you will use to analyze the data. Start by identifying the main research questions or objectives of your study. Based on these objectives, develop a list of codes that represent the different aspects or factors that may contribute to the success of sales pages on Instagram. These codes can be both deductive (based on existing theories or literature) and inductive (emerging from the data itself).

Code the static data

Begin by coding the static data related to the sales pages. This may include information such as the page layout, design elements, product descriptions, and customer reviews. Use your coding framework to assign relevant codes to each piece of data. You can use software like MAXQDA to facilitate the coding process and organize your data.

Code the dynamic data

Analyzing dynamic data, such as posts and stories, can be more challenging as they change over time. One approach is to capture screenshots or save copies of the posts and stories at different time points during your data collection period. This will allow you to analyze them as static data. Again, use your coding framework to assign codes to the relevant aspects of each post or story.

Track changes over time

If your research aims to examine changes over time, it's important to document and track any modifications or updates to the sales pages, posts, or stories. This can provide valuable insights into the evolution of the sales pages and the strategies used by sellers to attract customers.

Analyze the coded data

Once you have completed the coding process, you can analyze the coded data using various qualitative analysis techniques. This may include identifying patterns and themes, comparing differences between successful and unsuccessful sales pages, and exploring relationships between different codes.

Triangulation and member checking

To enhance the credibility of your findings, consider using triangulation by collecting data from multiple sources or using multiple coders to analyze the data. Additionally, consider member checking, where you validate your findings with participants or other experts in the field to ensure accuracy and completeness.

Remember that qualitative data analysis is an iterative process, and it may require multiple rounds of coding and analysis to fully understand the factors affecting the success of sales pages on Instagram.

Thanks dear Ajit Singh for your explanation.

Download this software, QDA Miner.

This software will enable you to code images on Instagram and perform qualitative data analysis.

Thanks dear Chuck A Arize for your suggestion. I'm currently using MAXQDA.