I have a specific question on Means-End Chain (MEC) on how to account for the aspects of qualitative rigor – i.e. reliability (reflexivity), validity (trustworthiness) and rigor (authenticity).
I have gone through the book and the classic paper of Reynolds on the means-end chain. It will be of help if you could provide details/steps to determine reliability (reflexivity), validity (trustworthiness) and rigor (authenticity) specific to the study in the means-end chain (with references to papers).
Are these of any help?:
Vanden Abeele, V., Hauters, E., & Zaman, B. (2012, May). Increasing the reliability and validity of quantitative laddering data with LadderUX. In CHI'12 Extended Abstracts on Human Factors in Computing Systems (pp. 2057-2062). ACM.
Article Increasing the reliability and validity of quantitative ladd...
Lin, C. S., Jeng, M. Y., & Yeh, T. M. (2018). The elderly perceived meanings and values of virtual reality leisure activities: A means-end chain approach. International journal of environmental research and public health, 15(4), 663.
Article The Elderly Perceived Meanings and Values of Virtual Reality...
Anitsal, M. M., & Cadotte, E. R. (2014, February). The application of means-end theory to understanding the value of simulation-based learning. In Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference (Vol. 34).
Article THE APPLICATION OF MEANS-END THEORY TO UNDERSTANDING THE VAL...
Finley, P., & Fountain, J. J. (2008). An application of means-end theory to analyze the college selection process of female athletes at an NCAA division II--university. The Sport Journal, 11(2).
https://thesportjournal.org/article/an-application-of-means-end-theory-to-analyze-the-college-selection-process-of-female-athletes-at-an-ncaa-division-ii-university/
Very best wishes,
Mary
Thanks Mary.
Abeele has identified reliability and validity using LadderUx which is useful.
Lin has used interrater coding for reliability test, is useful.
Anitsal, in the paper, has used Quantitative techniques (SEM, factor analysis, discriminant validity, Cronbach Alpha) to access reliability and validity.
Please do share if there are any other paper (references will do) with validity checks in MEC (laddering, content analysis, HVM), in generic studies or related to consumer behavior studies in marketing or mobile technologies.
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