Global agriculture has witnessed a paradigm shift in the past few decades and extension mechanism need to stay ahead and equip the farmers by developing their management and decision making skills; help rural people develop leadership and organizational skills; participate in cooperative credit societies and other support organizations.
1. Social networking sites, E.G. Facebook, Google+ Mostly used for creating personal profiles and networks with friends, colleagues and peers. They are the most popular form of social media platform and have the highest reach, mainly because of the personal reach.
2. Blogs and vlogs Blogger, Wordpress Earliest from of social media. They are mostly personal web logs but are increasingly being used by corporate houses to reach their clients. Media richness is high in blogs but not so much in vlogs.
3. Micro-blogs ,E.G. Twitter, Instagram Similar to blogs with character restriction (140 for Twitter) and allow users to create and share content. Media richness is high as in blogs. Use of hashtags (#) for highlighting content, mostly used in micro blogs helps in indexing of content and makes them easily searchable by other users.
Others are-
Social bookmarking, Virtual social worlds, Social gaming, Content communities, Forums, discussion boards and groups, Social news, etc.
Role of social media in Agricultural Extension
1) 24x7 mode information sharing
2) least cost in Information sharing
3) large number of people may be reached...…......
With increasing number of people even in Rural areas using smartphones, increased broadband connectivity & use of Watsapp, Social Media can play a very significant role.
Nowadays, the use of this technology is fundamental, it is necessary to take advantage of it because the specialists can find an application and it is useful to the farmers, since they use it for other situations
In the era of technology, the social media is playing a crucial role in agricultural extension. This is also contributing to build the social capital of the rural farmers.
Have a look at these papers. Hope be useful.
Article An overview of social media use in agricultural extension se...
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