Hello,
I want to analyse a populist party manifestos and I`m not sure how to approach them. I was thinking about finding populist keywords, counting them and show that they indicate a type of discourse, but I am not sure.
Any adivce?
Thank you,
Andreea T.
You might have a look at the theoretical framework proposed by Hart (2008) which blends critical discourse analysis (CDA) and metaphor. In his article, Hart (2008) demonstrated his framework by applying the CDA of metaphors on a selected British National Party’s manifesto.
Hart, C. (2008). Critical discourse analysis and metaphor: Toward a theoretical framework. Critical Discourse Studies, 5(2), 91-106. https://doi.org/10.1080/17405900801990058
Good luck,
I would say keywords are a very good type of research for your purpose. I suggest collocation and frequency analyses of selected expressions can also help you a lot.
To find a proper method first clearly set your goals. Asking the right questions is always half-way to the answer.
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