In modern, developed economies, various systems of activating the innovativeness of enterprises are created. Funds from public budgets are earmarked for this purpose as well as some enterprises allocate some of their financial surpluses to research and development activities in order to create new innovative technologies. This activity is subject to investment risk of failure to achieve the intended implementation goals. In view of the above, what factors should be taken into account to develop an effective innovation activation policy as part of the state's technological policy? On the other hand, what determinants should be taken into account when formulating effective innovation activation strategies when creating or supporting the development of innovative startups?