This is a good question when we can't get citizens or President Trump to take it seriously in the USA. As they they say ignorance is cureable but stupid is forever.
Apparentley you are dealing with ignorance so good education is the best you can do I think. In our country we are trying our best but some things are forever. Good luck and May the Force be with you. David Booth
It is very difficult. In India, we are now changing the caller tune of mobile phones into awareness messages so that whenever people call someone they get some message. Our Prime Minister regularly addressing the common mass with very simple language and spreading the awareness. Local-level folk songs are recorded to spread awareness. The Picture and video clips of US and Itali are circulated to make people understand the seriousness of the situation.
Local-level NGOs are working hard to spread awareness. Police also taking strong action everywhere. We are trying our best. And all are supporting.
There should be constant update report on situation of Covid-19 especially via easy and cheap medium like radio. Some local areas are at disadvantage with bandwidth availability. Also government shouldn't play politics with the virus by concealing the fatality figures, this may also make the populace relax and care less about the severity of the pandemic.
i think the assumption that rural uneducated folk do not understand things is itself erroneous. in my 26 years of community based work, i find them as easy/difficult as anyone else. provided there is anyone there doing their jobs and making the effort. with some respectful engagement, we ahve seen unschooled rural women become barefoot vets, health workers, farmer par excellence, childcare workers, malnutrition workers... human resource is the key.
Every community or rural area has their best way of passing information to their people. I think you should get to the area in question and find out how their rural leaders communicates to them. That will help.
I can understand what you are talking about Vandana and respect your perceptions regarding rural masses, I am also on the same page, but the point is what else we need to do to make them feel serious about this specific unexpected and unforseen infectious desease to adopt advisory measures to save themselves and others' lives. One more thing to add is response of the masses may vary from problem to problem.
I wonder about the effects of personalizing the data. For example, are people more likely to take COVID-19 seriously if they become aware of other people in their community who have the virus and experience adverse health effects? In my experience, sometimes a personal account is more powerful than showing people the data.
The point which mentioned by Demetrius is required some kind of personal exposure to the issue under investigation. This is more important to understand the seriousness of the problem. Very good point to mention. Thanks Dr. Demetrius Abshire.
Important information on issues such as the development of the coronavirus SARS-CoV-2 (causing Covid-19 disease) pandemic and the need for the necessary anti-pandemic safety instruments should be transmitted to every community, including every village. In order to properly convey important information, the transmitted content should be adapted to the canons of local culture, conveyed in the form of communication used in a specific target community, both in terms of the language used, canons regarding communication standards of a given community, and using means of communication typical of that community.
Where rural people are made aware of risks by credible officials and politicians, they will in their own best interest respond. However, where official and politicians are seen to be dishonorable before an intervention, any message they bring about one will be discredited until people have their own means of verification of the situation on hand.