I am using the famous Muncy& Vitell(1992) scale for my study. The scale contains 4 ethically posed situations each having further vignettes. A total of 17 items as a whole. I have gathered 338 online valid responses (out of 350) and 388 self-administered survey responses (out of 410) in Pakistan. On conducting the EFA analysis we have received only two types of questionable activities out of four which I categorized as i) Harmful activities ii) Harmless Activities. This was further verified through 6 semi-structured interviews too. I wounder how much an internationally developed and tested scale can be presented or modified in this manner. Please guide...

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