In last two decades, mass media aggressively came into existence in Nepal where increasing number of health and medical related publications (news, features, advertisement etc.) are being published. It is proven that access of information help to change behaviour but mass media health contents are criticized for its quality and its presentation. please favor me to get research activities related to mass media effect on health seeking behaviour.
You may want to check this work from the Nigerian perspective:
Omoera, O.S., Awosola, R.K., Okhakhu, M.A. & Eregare, E.A. (2011) “Seeking Solutions: Of Radio/Television Advertisement and Patients/Non-Patients’ Perception of Traditional Medicine in Edo State, Nigeria.” The International Journal of Research and Review, 6 (1): 48-64.
Hi!
This article: http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12044/abstract provides an overview of work done in this field.
Best regards,
Rita
At the University of Amsterdam, there is an entire department looking into health communication on this level, including but not limited to help seeking behavior for the masses, ethnic minorities and the miscommunication / misconceptions people have about the help they seek.
Also look at the theory of planned behavior of Azjen and the article:
https://www.researchgate.net/profile/Julia_Weert/publication/227703822_Chemotherapy_and_information-seeking_behaviour_Characteristics_of_patients_using_mass-media_information_sources/links/0deec519a80f059077000000.pdf
Article Chemotherapy and information-seeking behaviour: Characterist...
Thanks to Osakue Stevenson Omoera, Rita Oliveira, Sander H.J.M. Spoelstra for your inputs.
I could not access the article suggested by Rita Oliveira. Could you pls attached in my email.
Best regards,
Sudarshan//
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