For my thesis, I want to investigate whether voice pitch and voice tempo (individually and combined) [X] influence the purchase intention of advertised food products [Y]. In addition, I expect two mediators [M1 and M2], so I expect to test my hypothesis via model 6 of the Hayes Process Macro test in SPSS.
However, I am not sure whether Process is suitable as I have four conditions (high pitch-fast tempo/ high pitch-slow tempo/ low pitch-fast tempo/ low pitch-slow tempo) in my X variable. Is this possible?
Thank you for your response! But no, I am referring to the statistical diagram of multiple mediaton model 6 by Hayes.
There are several models available for multiple regression analysis .To use spss you have to use Process Macro. You can even use moderators and different levels of a predictor. In your case it is two levels of each predictor. Talk to your guide if Path Analysis would be more suitable tool to use since you already have identified variables and their nature
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