Modern politics is characterized by many aspects which were not associated with traditional politics. Big data is one of them. Data mining is being done by political parties as they seek help from data scientists to arrive at various patterns to identify behavior of voters. Question is, what are the various ways in which big data is being used by modern political parties and leaders?
Studies have been published on the Obama presidential campaign.
Consider that the back-office is understanding facts, interpreting data, and planning action (political messages and decisions), with a front-office to collect data, views and opinions, and link with people using any media, particularly the pervasive social media, and other large scale platforms... You don't have one without the other, to be in tune with voters: BiG DATA and SOCIAL NETWORKS...
I agree with Renaud. Big data contain huge amounts of personal data which nowadays can easily be accessed, filtered and evaluated by big companies, governments and political parties able to pay for it. So, voters' choices and preferences can be strategically interpreted. Here is an interesting link: https://www.ft.com/content/a533d5ec-5085-11e7-bfb8-997009366969. Nevertheless, having a critical reflexive grasp of both the universal and specific features and processes of the digital networks associated with huge sets of data (Big Data) is now becoming a significant task, over against the automation of society and the robotisation of humanity.
Regards, CT
https://www.ft.com/content/a533d5ec-5085-11e7-bfb8-997009366969
In this game, systems learn about humans, and humans learn about systems.
Democracy: make people decide, empower them, inform them, give them access to education /knowledge /skills...
Not easy to keep the right balance. We know from using search engines that a lot is in the question and its context. Politicians have the duty to ask the right questions after having made sure the context is explained...
Some example of failure can be found. Nobody's and everyone's fault...
Agree with Renaud and CT (given link is interesting).
I have read about how digital analytics helped Trump in the last US election. The title of the article is "The Data That Turned the World Upside Down".
They targeted the audience of social networking and the data driven communication turned the game in to Trump's favor. And Its the same company who has done the Brexit campaign as well.
https://motherboard.vice.com/en_us/article/mg9vvn/how-our-likes-helped-trump-win
Thanks,
Alok
https://motherboard.vice.com/en_us/article/mg9vvn/how-our-likes-helped-trump-win
- Badges
- Science topic
- Similar topics
- Computer Science
- Data Mining