“How is AI and advanced technology (such as machine learning and big data analytics) impacting personalized marketing strategies and customer experien?
AI and advanced technologies like machine learning and big data enable highly personalized marketing by analyzing customer data for precise insights, real-time recommendations, and targeted campaigns. They improve customer segmentation, automate campaigns, and enhance experiences through chatbots, predictive analytics, and dynamic pricing. This creates frictionless, tailored customer journeys, boosting engagement and satisfaction while setting higher expectations for businesses to innovate.
AI-driven personalization enhances customer experience through tailored content, predictive analytics, and real-time engagement, fostering loyalty and retention.