How does one analyze the impact of IP on consumer behavior towards MSMEs?

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Dhani Shanker Chaubey

Promotion of IPR leads to research and development and set an example for innovation and economic growth. IP plays an important role on influencing consumer behaviour of MSME products and services. following research paper may be helpful in developing the construct of the study

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3789874

https://economictimes.indiatimes.com/small-biz/sme-sector/why-msmes-should-treat-intellectual-property-rights-as-assets/articleshow/69304077.cms?from=mdr

https://www.wipo.int/edocs/pubdocs/en/wipo_natstudy_sme_india.pdf

Aaradhya Mandloi

Thanks a lot sir. I am better equipped to get into the issue now.

Grateful!

Sanjeev Ingalagi

I agree @dhani, IPR leads to trust by consumers. Now CII body is considering a training module for MSME . Additional , IPR assets can be collateral for MSME in new schemes. Hope this helps