The science of data analytics (DA) examines raw data with the intent of drawing conclusions about gathered information. Data analytics is employed by numerous industries to support organizations in making better business decisions. In the science arena DA can prove of disprove research results.
Data Analytics (DA) is information science research dealing mostly with numerical data. It is quite different from Education research which is Social Science dealing mostly with behaviors and testing scores. This shows different between two sciences DA and Education. However, if you achieve behaviors information and convert them to numerical data, DA is possible.
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Kettunen, J., Penttilä, T. & Kairisto-Mertanen, L. (2013). Innovation pedagogy and desired learning outcomes in higher education, On the Horizon, 21(4), 333-342.
We developed a simple form of data analytics to predict the success of adult distance students. We then used the program to devise students into two groups of equal predicted success and to contact the most vulnerable group.
We found a modest increase in retention as a result of that contact. The paper is on my website www.ormondsimpson,com
Since then the method has been further developed by the UKOU to predict what the success rate of a course should be based on the entry behaviour of its students. But no paper has been published on that as far as I know.
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