There are concerns about lack of awareness of local cultural content such as cooperation, respect and the traditional way of preserving nature. Culture is a nation identity that build upon local content wisdom. Children and adults now have less concern for their own culture due to the contemporary culture of materialism and hedonism. An example in my country is the culture of gotong royong, or cooperation on building houses, where materials are provided and everyone in the village helps with building without being paid. Higher education used to have a subject on cultural content but nowadays it's been erased by MOE.
How is it in your country? Can you give opinions or suggestions on this problem?