How culture deforms consumer's basic emotional reactions to color?

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s. Béatrice Marianne Ewalds-Kvist

Check this link out:

http://www.dailymail.co.uk/news/article-2372792/Sure-real-thing-GREEN-Coke-launched-Argentina-natural-sweetener-fully-recyclable-bottle.html

Gylych Jelilov

I have read a study which was saying color reactions depends on culture and age. While young are attracted by red the old ones are rejected or some countries don't like orange while some are attracted by same color very much. So my idea is we need to define country and society first.

Christian Ryan

Hi Giovanni,

The McDonalds in Cork, Ireland is green!

You might find this paper on website colour and cultural differences interesting:

https://www.researchgate.net/publication/223953373_Colour_appeal_in_website_design_within_and_across_cultures_A_multi-method_evaluation_International_Journal_of_Human-Computer_Studies_681_1-21

regards,

Christian

Article Colour appeal in website design within and across cultures: ...