Well, first you should sit down and get to know your student. Meaning what is his or her goals after graduating? Is it to work in academia where they will be expected to publish regularly or perhaps in industry, where publishing is less important? If its the former, then talk to him or her about how important dissemination of findings are to getting a job. Give tips and suggestions, my supervisor told me that a good thesis can produce 3 publishable articles, now I have a goal in mind.