Hello, I have a case study to examine of rather blatant propaganda - at least that is what it is considered in public parlance. I wonder if there are any accepted methods for quantifying propaganda and its effects?
The case study I have is contemporary and ongoing.
Thanks
Tom
Article Propaganda, effect, and the cold war: Gauging the status of ...
https://psycnet.apa.org/record/1954-00867-001
https://tidsskrift.dk/scandinavian_political_studies/article/view/32245/29939
https://bppblog.com/2018/03/23/measuring-media-impact-a-brief-history-and-analysis/
You may look into the above sources. The impact of social media/public media is closely related with propaganda influence measures.
Regards,
Arif
The modern world is overrun with all kinds of competing propaganda and counter propaganda and a vast variety of other symbolic activities, such as education, publishing, news reporting, and patriotic and religious observances. The ideal scientific method of measurement is the controlled experiment. Carefully selected samples of members of the intended audiences can be subjected to the propaganda while equivalent samples are not. Or the same message, clothed in different symbols—different mixes of sober argument and “casual” humour, different proportions of patriotic, ethnic, and religious rationalizations, different mixes of truth and the “noble lie,” different proportions of propaganda and coercion—can be tested on comparable samples. Also, different media can be tested to determine, for example, whether results are better when reactors read the message on Facebook, observe it in a spot commercial on television, or hear it wrapped snugly in a sermon. Obviously the number of possible variables and permutations in symbolism, media use, sub grouping of the audience, and so forth is extremely great in any complicated or long-drawn-out campaign.
For many practical purposes, the best means of measuring the effects of propaganda is apt to be the method of extensive observation, guided of course by well-reasoned theory and inference. “Participant observers” can be stationed unobtrusively among the reactors. Voting statistics, market statistics, press reports, police reports, editorials, and the speeches or other activities of affected or potentially affected leaders can also give clues.
- Badges
- Science topic
- Similar topics
- Computer Science
- Computer Communications (Networks)
- Internet