The RBV of the firm is credited to Barney (1991), who identifies that both internal and external factors are key determinants of business success. While both internal and external factors are important, the RBV theory suggests that differences in enterprise performance are mainly driven by the intrinsic endowment of a firm’s resources, with market structure and industry attributes playing a relatively small role (Hawawini et al., 2003; Masakure et al., 2008).