How can use social media in supporting the profession of accounting ?
Social media can offer accountants variety in transmitting accounting data/information, at very high speed with very high data volumes, which are helpful in proving the certainty (non-repudiation) or otherwise of accounting data.
These are extremely difficult, if not impossible with traditional media.
Social media is used by accountants to encourage conversations and nurture relationships. Much like word-of-mouth advertising, exposure will spread through customers, coworkers, friends, and family. As your social media "followers" increase, so will your business exposure.
The most important step toward building a meaningful social media presence is to understand that there are two distinct aspects of doing so. First, a platform must be selected and established. A decision has to be made as to how specifically the accountant or organisation will attempt to use the network effects of social media to full advantage. Some platforms will fit an organisational or individual strategy better than others, depending on the content to be disseminated (videos, blogs, photos, articles, etc.).
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