I have an issue regarding my master thesis. I want to measure the multisensorial appeal/stimulation of a vinyl record compared to alternative music formats such as CD and streaming. Any ideas how to measure it? Furthermore, of course streaming doesn´t provide as many physical product attributes (just touching the device, visual cues of interface, and a small artwork) as vinyl or a cd does. Any suggestions?
Greetings,
Ben
Are you approaching this from a mixed methods or qualitative measurement framework?
I don't know if there are streaming players out there that provide "visualization effects" like iTunes used to do. If that function is still available you could use that, choose one visual pattern as your baseline and do pre-test, during and post-test BP measurements then re-run it with the same song and a random visualization.
You will probably need to separate the visualization effect tests by some amount of time (t) though to remove the variable of having provided the visualizations too close together to properly account for BP variances.
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