Working on a research topic, I am faced with this question " How can we propose a Product Portfolio Management framework for Engineer-to-Order industries?" Although, these industries have certain product families, they offer totally different products to their customers, based on what customers need. Sometimes they accept orders from customers, they design products and services just for them, but at the end they notice that the process was not as profitable as what they expected.
So, how can these industries define their product portfolio in a way in which they still have demands and the whole design, manufacturing and delivery process remains profitable for them?
Are there any related case-studies or articles in the literature? Thank you for your help and kind answers in advance.
There is Standard for Portfolio Management 3rd Ed, PMI, 2013. Is a "set of projects and / or programs and other work grouped together to facilitate their management in order to achieve strategic business objectives."
In summary form, you identify the products with their indicators (number of customers, the plant load factor, production time, costs, ...) then hold a comparison with the return on investment of a graphical form.
You could take a look at my case study paper in Journal of Operations Management, available on my RG page. That might give you a little more clarity about the issue you are facing.
Dear Mr. Augusto dos Santos and Mr. Jacobs, thank you very much for your answers
One novel way to manage the Product Portfolio for Engineer-to-Order industries is to apply "Knowledge capture ad Reuse" concepts while packaging solutions for product family.
The following case histories may provide you with more details on concepts and methods.
Conference Paper Knowledge-based Enterprising (KBE) Strategy for Lean Product...
Conference Paper A Knowledge-Based System Engineering Process for Obtaining E...
Dr. Prasad, Thank you very much for your help and informative links
we have a unit our company which does a revenue of 300 Mn USD a year.
they define their portfolio - based on industry, speciality manufacturing needs, and customer. Hope that helps.
Brian Prasad's method (mentioned above) sounds feasible (and exciting to check on!).
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