Most of the MENA region countries are blessed with abundant reserves of oil and gas. Due to this the energy cost per KWh is low in these countries so as the energy bill. However, due to low energy cost there is no energy conservation culture in these regions due to which the electricity producing companies are in great stress during the peak hours as the energy demand is very high. This might result is grid malfunctions, however, due to absence of energy conservation culture the consumers are not playing their role to mitigate the difference between supply and  demand. Under these circumstances, what methods could be adopted to encourage the consumers to reduce the energy usage during peak load hours..

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