AI facilitates e - commerce in the following ways: 1. Create customer-centric search 2. Retarget potential customers 3. Identify exceptional target prospects 4. Create a more efficient sales process 5. Create a new level of personalisation across multiple devices 6. Provide a personal touch with chatbots 7. Empower store workers 8. Implement virtual assistants 9. Integrate with everyday household items 10. Improve recommendations for customers 11. Introduce virtual personal shoppers 12. Work with intelligent agents 13. Build an ‘assortment intelligence’ tool 14. Bridge the gap between personalisation and privacy 15. Generate sales through wearable technology 16. Improve dialogue systems 17. Tackle fake reviews 18. Combat counterfeit products 19. Localise the customer experience Read more on Artificial Intelligence - https://data-flair.training/blogs/artificial-intelligence-introduction/