I am interested to know the neuroscience, psychological, sociological and political factors behind uniform responses of people to certain ads. Thanks.
It is about the content and storylines. The lenght is also counted to be another factor for my retention.
In the marketing and advertising literature, you will find description of numerous sub-groups of consumers in a same culture and various behaviours of those people according to many factors. It's complex and many theoretical models try to pin point the mane streams. The researchers in neurosciences contribute also to a better understanding of the cognitive processes involve in one hand, the decoding and interpretation of the ad and, in the other hand, the decision making and the behaviour to adopt.
All your insights strengthen my thoughts re: direction of my writing. Thanks....
Social media and traditional media (TV, Radio, Outdoor) can illicit the same responses from people if they are created and designed in alignment. Basically the message vehicles must all be the same and convey the same message. Both vehicles (TV, social media, viral video etc...) must use the same or highly similar visuals/audio. Think of your favorite soda (or whatever product you like). The google a television ad and social media ad. Look for similarities among them, these similarities will most likely create the same responses, different ones will create some cognitive dissonance in the target audience (people).
Dear Liberty,
good day,
Kindly find the attached file regarding one of my researches . it may help you
regards,
Dr. Alhaddad
Article The Effect of Advertising Awareness on Brand Equity in Social Media
The question is quite multidimensional - I am an advertising professional and researcher. I think the notions of remediation and media convergence would add value to your query - in addition to narrating other obvious aspects of TV / social media. I have written a book where digital media based ads are discussed - blended my professional and theoretical experience together. Here is the link - you can read for free and see if you can get some fresh insights - https://drive.google.com/file/d/0B7C1JmKm6uuBbG95dDRoQUFCSTA/view?usp=sharing
Always happy to contribute when it comes to advertising / media research. Pls feel free to be in touch.
https://drive.google.com/file/d/0B7C1JmKm6uuBbG95dDRoQUFCSTA/view?usp=sharing
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