How can a DMO leverage the presence of a local football team to enhance awareness of the destination and image?

06 June 2019 1 1K Report

1. How can a small city exploits a local football team's qualification into the UEFA Champions League for the first time to create destination awareness and enhance destination image?

2. How can football be used in creating destination brand awareness and enhance destination image?

3. What kind of collaborative strategies can a DMO and a local football team employ in the marketing and promotion of a destination?

Shian-Loong Bernard Lew

An interesting consideration in the case of Bali and its sports tourism promotion:

https://ypi-asia.com/2019/03/03/why-you-should-visit-bali-united/

https://www.gapurabali.com/news/2019/07/10/bali-looks-develop-healthy-investment-environment-through-sport/1562735020

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