Though the nine elements have been captured but they have been condensed into four broad element thus feasibility, viability, adaptability and desirability. I picked it up from strategyzer.com
but I need a research article or a book to justify it.
Hi Nurideen Alhassan , there has been a lot of research, books and practical experience using the BMC. E.g. we are using it to help SME's to develop new digital business models. How we do that can be found here: https://digitrans.me/psm/home?lang=en
If you are just looking for information on it I can very much recommend the book on it: https://www.strategyzer.com/books/business-model-generation
For research you'll find plenty if you look it up on Google Scholar:
https://scholar.google.com/scholar?hl=de&as_sdt=0%2C5&q=business+model+canvas&btnG=&oq=business+model+
Hope this helps :)
Hello. I think that this study might help you!
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Here Article Clarifying Business Models: Origins, Present, and Future of ...
you can find parts of your model with numerous other literature references.
Hi Nurideen Alhassan , there has been a lot of research, books and practical experience using the BMC. E.g. we are using it to help SME's to develop new digital business models. How we do that can be found here: https://digitrans.me/psm/home?lang=en
If you are just looking for information on it I can very much recommend the book on it: https://www.strategyzer.com/books/business-model-generation
For research you'll find plenty if you look it up on Google Scholar:
https://scholar.google.com/scholar?hl=de&as_sdt=0%2C5&q=business+model+canvas&btnG=&oq=business+model+
Hope this helps :)
- Badges
- Science topic
- Similar topics
- Books