HI everyone, Im currently doing a research paper which the topic is GROUP RATE AND HOTEL VALUE PERCEPTION AS DETERMINANT FACTORS IN ROOM BOOKING INTENTION AMONG GROUP TRAVELERS IN MALAYSIA,
i came out with a problem statement as below but my lecturer kept telling me its wrong, also she's approve my research objective and research question.
- Different travelers will perceive different room rates differently. Most of the travelers who visit the hotels in Malaysia are from Asia and the Western.
- There is limitation of the study on the group travelers’ perception on different hotel rooms since many journals write about individual travelers.
- According to the few journals available, western travelers, satisfaction levels are higher than those of the Asians. The Asian travelers do not feel satisfied by the group rates offered by the hotels in Malaysia. These travelers are mostly concerned with the value for the money services but not the foods and safety.
my research objective is:
- To study the relationship between group rate perception and group travelers’ satisfaction
- To study the relationship between hotel value perception and group travelers’.
- To study the group travelers’ satisfaction towards room booking intention.
my research question is:
- Do travel groups get satisfied with the room booking services?
- How do travel groups perceive group rates and hotel values?
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