Information assymetry and principal agent theory has huge impact on market functioning. Unfortunately I found only few more or less relevant contributions which deal with marketing impact from theoretical point of view respectively from scientific research. Can you recommend some work made in that field? Or recommend somebody who cares about that or want work on such topic?
Ghazi Al-Weshah
I think this theory has been applied in all business areas
https://www.jstor.org/stable/1252293?seq=1#page_scan_tab_contents
http://repository.tue.nl/685435
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