Digital Marketing is adopted by Indian banking but customers in rural areas still do not prefer internet banking as it is quite troublesome for them!!! Is digital media the preference for rural consumers?
The situation in this sector can change rapidly, it should be considered. Remote banking has many advantages it is in rural areas.
Dear Surabhi Singh
Greetings,
I think because speed and dynamic changes in the environment , this issue need to test to show the results from period to period to discover the advantages and disadvantages for this sector.
Best Regards
I think it is related to the IT infrastructure and the awareness of consumers. The Indian banks should offer more promotional campaigns to attract consumers.
Best Regards
“The future lies with those companies who see the poor as their customers” - C.K.Prahalad
RURAL INDIA(BHARAT)is very much significant. India is a country of villages as majority of its population resides in rural areas. If we consider data about financially-excluded population ,India ranks second in the world (only after China). Financially excluded population of society comprises of uneducated people, underprivileged section in rural and urban areas like, farmers, small vendors, disabled people, poor socially underprivileged, mobile population, poor engaged in unorganized sectors, Agricultural and Industrial labourers and old and deserted .
Therefore, development of rural India is major step towards economic development of the economy as a whole. Digital Marketing in a simple and customer friendly way can help the rural people to move out of poverty.It will help in making the gigantic sections of deprived and low income groups financially literate.