Qualitative descriptive design has been used in nursing, however, I would like to understand how it has been used in business.
Tongila - correct - it is used extensively in nursing research. Many argue that it is because nurses want to choose the 'easiest option'; others argue that it is so that nurses are not 'shackled' to what some see as the restrictive conventions of traditional methodology - such as phenomenology, ethnography and GT. I personally do not know how extensively it is used in business studies (coming from a nursing background) - but I would imagine that it is less frequent than say nursing. The business discipline, from my understanding, is far more likely to adopt quantitative methodology - or more traditional qualitative approaches - such as GT.
yes, I have experience with general qualitative designs, having used Collazi for data analysis and then phenomenology for dissertation research in nursing. Approach too depends on the research question. A good general text for description is Lincoln and Guba, and also Wilcox.
I recently led a research project looking at practitioners starting new services in healthcare. We used ethnography as the method for the fieldwork observation component and narrative analysis for the information from experts by experience. I would recommend that you try to be more specific than 'qualitative description' as there are many many qualitative methods and each has their own epistemology (way of creating and understanding knowledge) and techniques. Choosing an established method that has a theoretical underpinning will help guide what you are doing. I blogged about this here http://creativityinpractice.blogspot.com.au/
Jane - without reference, I can only assume that Tongila is referring to qualitative descriptive exploratory (free-form) design. If that is the case, then any reference to phenomenology or (Deanna) phenomenology is mute
Yes Dean, I was referring to the free-form design that Sandelowski (2000) described. Case studies are the dominant method in business, however there are some really interesting studies in international business using ethnography and grounded theory.
Great discussion. I can only add that we have used qualitative descriptive approach in the past as well as in a current study.
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