Hi everyone. I would ask if you know what scales are used to evaluate the Mere Exposure Effect additional to semantic differential scales, Likert or psychophysiological measures. Thank you!
I don't know if implicit measures are commonly used to assess the Mere Exposure Effect, but they might be a nice addition.
You could consider an affective priming task, for example, With this approach you briefly prime the stimuli they were previously exposed to, before participants have to categorize targets as pleasant or unpleasant. Reaction times are higher when the primes are perceived as incongruent with the targets in terms of pleasantness. For more information: http://www.tandfonline.com/doi/abs/10.1080/02699939408408957
Another useful implicit measure is the Affect Misattribution Paradigm (AMP), where you prime participants with the exposed stimuli just before they have to rate the pleasantness of an ambiguous (Chinese) character. The rating of the character increases as the primes are perceived as more positive. For more information: http://psycnet.apa.org/journals/psp/89/3/277/
The Implicit Association Test (IAT) is also commonly used to test negative or positive associations with certain concepts: For more information: http://psycnet.apa.org/psycinfo/1998-02892-004.
Here is a review article on these different implicit measures: http://www.annualreviews.org/doi/abs/10.1146/annurev.psych.54.101601.145225
Kind regards,
Anouk
Hi Manuel,
You can use projective tests. Instead of e.g. good-bad scales, invent good-bad images to choose from.
I don't know if implicit measures are commonly used to assess the Mere Exposure Effect, but they might be a nice addition.
You could consider an affective priming task, for example, With this approach you briefly prime the stimuli they were previously exposed to, before participants have to categorize targets as pleasant or unpleasant. Reaction times are higher when the primes are perceived as incongruent with the targets in terms of pleasantness. For more information: http://www.tandfonline.com/doi/abs/10.1080/02699939408408957
Another useful implicit measure is the Affect Misattribution Paradigm (AMP), where you prime participants with the exposed stimuli just before they have to rate the pleasantness of an ambiguous (Chinese) character. The rating of the character increases as the primes are perceived as more positive. For more information: http://psycnet.apa.org/journals/psp/89/3/277/
The Implicit Association Test (IAT) is also commonly used to test negative or positive associations with certain concepts: For more information: http://psycnet.apa.org/psycinfo/1998-02892-004.
Here is a review article on these different implicit measures: http://www.annualreviews.org/doi/abs/10.1146/annurev.psych.54.101601.145225
Kind regards,
Anouk
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