And the purpose of my thesis is to study the difference between traditional marketing and internet marketing, see it in business statistics and find out how effective they are in terms of payback.
The main problem in undeveloped counties is that everyone is not having access to internet. Good work. Best of luck.
Dear Asem,
I´d say there are two basic problems with Internet Marketing, one is that data are not safe, Facebook will probably face some severe judicial issues in the near future. For marketeers it means that the cheap times for targeting people with facebook will be over. The other one is that accountability often is fake. You can measure everything on the internet, but you rarely know whether results can be trusted. Take four different analytics tools and you get four utterly different results. In Germany we have a renaissance of tv ads, because they pay back.
Regards,
Jens
Dear Asem,
I see instead some challenges that Internet marketing offers - for example - content marketing and strategies related to it, personalization, Big Date with the underlying presumption - customer interests, social listening, viral /buzz/ marketing.
Best regards,
Yanica
Many issues to study in internet marketing such as tools and strategies. you can see the paper
Article E-Marketing Practices from Jordanian Tourism Agencies Perspe...
Congrats! for choosing interesting topics like virtual marketing . This is need of the hours so that multiplicity of middleman could be eliminated . but question arises here is the what type of commodities you have taken into consideration while distinguishing between the traditional marketing and internet marketing . if it is agricultural produce then a lot of problems associated with internet access in rural areas, lack of awareness how to handled it , Related to sites problems , it should be updated, information of consumer behavior ,management and control on market access of produce is complex.it should be taken into account.
I think nature of product , customer segments and situational factors may be important in the research.
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