Dear colleagues,
I am desperately looking for a concept that would describe a "global consumption satiation". I could find the concept of satiation, related to one product attribute (see Mc Alister, JCR, 1982 for ex.). But I am looking for something more global that would describe - at the individual level - the feeling/perception of having consumed enough... or not... Like having reached - according to the old Maslow's approach - a certain level of satisfaction/accomplishment?... because of having experienced cars, houses, holidays, clothes... of one's dream...
Could you help me?
Thanks a lot.
SG
Stephane Ganassali I was once interested in this topic. Would love to hear from the experts. There is one word often used in literature called "Intensity consumption" Reference can be found in work of María JesúsGutiérrez-Pedrero.
But to further explore it, I think there is need to look at consumption types. Basically there are two types of consumption
1- Direct consumption like Food, Drinks etc..Law of marginal utility explains it at best. and fulfillment as mentioned by Karen Bayne is often used.
2-Indirect consumption, Its about usage of Car, electricity or Smart Phones. Where we consume products indirectly. It is also called the "Productive consumption and here comes the "Intensity Consumption".
I hope you will find this answer helpful.
My dear friend,
My new book has published. It is about design
as you are in this field i hope you will like it
Please read it and share it with everyone. It is talking about prosumer also for the first time in this book we talk about magic and its power in product design. It is talking also about future of consumers .I request you put the link of book on your page and your school website for your students.
https://www.researchgate.net/publication/319502419_Everyone_Is_Designer
Name: Everyone Is a Designer
Author: Mohsen Jaafarnia
Publisher: MJ
Ghochan, 2017
In Persian, Chinese and English
Topic: Industrial Design
Jaafarnia, Mohsen (2017). Everyone Is Designer. Ghochan, Iran : MJ Publication. ISBN: 978-600-04-7870-4
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