What do you think about this topic? Especially since the pandemic. 2020 and beyond. Of course, influencers are not some kind of new phenomenon. They have been around for years.
However, scrolling through tiktok at the beginning of the pandemic (2020+), you could only see tiktok trends, dances... and now more and more influencers are promoting various products, strengthening the brand and business processes of various companies.
What do you think the future holds for it? What impact do they have and what impact will they have in the future regarding consumer behaviour? What is your opinion on this matter?
Influenser marketing is a powerful marketing promotion tool nowadays, especially with the target of younger generations.
If the company managed to find a right influenser(s) for its brand influenser marketing can be successful.
Thanks AI we got AI-created influensers now, when different brands cooperate with an AI-influenser what doesn't exist in reality, but generates content and promotes your brand to right TA.
The future has to be regulated as there are plenty of legal and ethical questions regarding influenser marketing.
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